Press Release Summary: When Barrack Obama intelligently exploits the online marketing medium to marshall support for his presidential quest,one has to reckon with the potent of this medium and the many ways in which it markets the brands and brands-to-be.
Press Release Body: London, August 14, 2008: The American political circuit has always been swayed by the revolution in communications technology, particularly those politicians who have a knack for technology. For this year\'s presidential candidate, Barack Obama, the online medium has come as a blessing, what with his aggressive online campaigning making him a virtual brand.
Though it\'s not for the first time that U.S. politicians have used communications technology to market themselves. Many of the best-known American presidents(Andrew Jackson, Abraham Lincoln, Roosevelt, Kennedy) have utilised the potential of the then ongoing communications revolution to channelise support and mobilize voters.
Today Internet provides massive exposure that could not have been imagined decades ago and apparently Obama understands the potential of the medium and more importantly what he wants it to do for him. He has impeccable,motivational speeches running on you tube and a strong support network. Reportedly his campaign involves 8,000 Web-based affinity groups, 1,276,000 donors and 750,000 volunteers.
Back in January he organized a fund raising program where an amount of $36 million was raised, of which 80% was raised via online donations, indicating how crucial and powerful online marketing is to politics.
Much like marketing strategists, the political strategists are eying on utilizing the targeting techniques, by segmenting out the section of people thinking alike and mobilizing on the support at the grassroots. In the political environment, this sudden attitudinal shift from the ever traditional advertising to the online marketing concludes that Internet is a viable brand building medium.
Commenting on this, Meenakshi Wali, Co founder and business development head of Rupiz Media , a global online marketing service provider, claims, "Today, branding yourself via online marketing services indicates a wiser approach in order to reach the masses globally, practically saving on your time in a big way and the reach is targeted. Today Obama is a brand, his campaign is a 250 million dollar company and the voters are his customers."
There\'s no doubt that the road to the White House has become much shorter due to the revolution in communications and politicians of the likes of Obama know how to turn the tech- tide on their side.
About the company : Rupiz Media is a premier digital marketing solutions provider. The company provides integrated marketing solutions in the domain of search engine marketing, affiliate marketing, web application development, display advertising, online branding & promotions etc.
Corporate Relations : Ms Deepshikha d.thapar@rupizmedia.com
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